Educational resources

GHTA members have access to educational resources, such as white papers, articles, and webinars provided by industry experts. Members also have access to conference presentations/resources from our GHTA Annual Conference speakers. Members must log into the Members Only section of the website to access all content.


Written Educational resources

GHTA members have access to educational resources, such as white papers and articles, provided by industry experts. Members also have access to conference presentations/resources from our speakers. Members must log into the Members Only section of the website to access all content.

Articles

Make the Most of Your Tradeshow Experience
Provided by: Dallas Market Center

Participating in tradeshows is a great way to connect with lots of potential buyers all at one time. By showcasing your brand at events that pull buyers from across the country and around the world, tradeshows provide the opportunity to cultivate meaningful relationships with buyers that equate to long-term success for your business. While the task of taking on a tradeshow can sometimes seem daunting, the connections made and the doors that can be opened make it is well worth the effort and time. There are a few items to keep in mind when participating in trade shows to make sure you are maximizing your experience. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


Getting Started with SEO
Provided by: Whereoware

Are you playing hard to get? If someone searches for your company on Google, can they find you on the first page of search results? If you answered no, then keep reading to learn how to boost your search engine optimization (SEO) ranking and increase website traffic. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


Gift & Home Businesses Turn to Factoring to Tackle Seasonality Challenges 
Provided by: Rosenthal & Rosenthal

For many businesses, the anticipation of Q4 is often bittersweet. Summer sales may have been stagnant and you’re now faced with a tiny window of time to switch gears and prepare for the upcoming holiday season. But how can you effectively gear up for a new season when market conditions may not be in your favor or your business runs into an unfortunate rough patch? How do you manage your business out of those unfortunate moments without impacting sales? If you want to make it through a tough winter to see another summer, you need to be both strategic and resilient. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


Efficiency Tips for the Recruiter
Provided by: Talent Plus

Has your desk ever been drowning in paper with a pile of applicants so high you don’t even know where to begin? Do the tasks on your list for today far outnumber the sheer number of hours in the day to accomplish them all? The high volume of applicants is an ongoing problem among recruitment teams who are being tasked to do more with less sifting through the noise and ultimately helping the organization win the war on talent. Recruitment in any industry can be overwhelming at times as you find the very best applicants for your organization. Some strategies will aid you in your role as a recruiter and make you even more effective at realizing outcomes from your hard work. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


How to Make Social Media Work for Your Business
Provided by: Dallas Market Center

Social media is a powerful tool that can increase your brand recognition, connect you with your audience, drive traffic to your website and ultimately turn followers into customers. As with any other marketing tool, it’s important to make sure you are using social media in a way that is effective for your business. According to Fast Company, 9 out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those companies report seeing an increase in exposure as a result, and more than half say their social media efforts are boosting their sales. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


Gift Industry Independents - Strength in Numbers 
Provided by: GAIN Group

Did you know that independent retailers make up nearly 75% of the gift industry market? It has long been thought that with the rise of retail giants like Amazon, Walmart and Target, that the days of the independent retailer were numbered. Industry data, however, tells another story. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


The Art of Building a Loyal Customer Base
Provided by: Dallas Market Center

It’s more than just selling your product; it’s about having a relationship with your buyers that builds your business. Being immersed in exhibitor and buyer relationships allows Dallas Market Center to have a unique perspective on what buyers are looking for and what exhibitors can do to meet buyer expectations and build lasting relationships. Relationships with your buyers go beyond the point-of-sale, it involves incentives, service and communication that is valuable to both you and your buyer. As a vital marketplace for exhibitor and buyer relationships, Dallas Market Center shares a few, simple recommendations to help you build your buyer base. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


Do Your Sales Reps Have Access to Enough Information?
Provided by: Brandwise

For sales reps, when planning their account visits or determining their sales road map, it's often hard to recall and organize the details of each retailer. This often leads to relying on your customer service team to assist them with each and every sales call. That's not exactly efficient. Also, it's not always convenient to look up account information during a sales appointment. A retailer's time is precious so you don't want reps wasting it on the phone or on their computer finding out what happened to the retailer's last shipment, what their current credit status is, or if they are carrying your best selling products. In order to make it possible for reps to avoid calling customer service, avoid looking up information in front of the retailer, or [gasp] asking retailers directly about their business during a meeting, what is a rep to do? Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


How-to: Use Sales Tools to Overcome Sales Pitch Obstacles
Provided by: Whereoware

Top performing sales reps lean on smart sales tools to give them an edge. In fact, a Forbes Insights and Brainshark’s report found 55% of companies stated that sales enablement solutions are the top technology investment for boosting productivity. Today, we’ll talk through common sales pitch obstacles, and how a smart sales tool helps reps pivot a negative moment into a positive outcome. Log into the Members Only section of the website and visit the Educational Resources section to access the full article.


White Papers

Analyzing Your Supply Chain Profitability
Provided by: Apprise

Understanding product cost is imperative when assessing a business’ profitability. But what’s surprising to many distribution businesses are the hidden costs that are not directly tied to product production, yet, these costs have significant impact on profitability. Retailers often impose a variety of charges that will skew a distributor’s profitability. Missed shipment dates, inaccurate carton labels or missing any of the items in the book of shipping rules, all factor into a company’s true profitability. Other categories that often include additional costs are marketing allowances, placement charges and display fees. The actual cost of the product from the supplier can be a rather small part of the true cost. The following paper outlines exactly what true profitability is and the best way for companies to discover their true profitability, including software solution types, and the benefits of a vertical ERP software partner. This paper will focus on the distribution channel of the consumer goods supply chain industry. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


How to Succeed in the Gift Industry's New Era: Your 21st Century Playbook
Provided by: Whereoware

Acceleration of sales technology and evolving B2B buyer expectations are restructuring sales teams, displacing traditional sales channels, and fundamentally changing how buyers shop and interact with brands. To stay competitive, gift buyers and vendors must transition their business from old world commerce to new world commerce – fast. The updated 21st Century Playbook is a quick recap of how B2B buyers are changing, and a play-by-play outline of what you need to anticipate and respond to their needs, and compete for their business. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


How to Better Understand New Sales Technology
Provided by: Brandwise

Sales technology advances so rapidly that it can be exhausting and even overwhelming for salespeople to try to keep up. With the risk of time and energy being invested into something that won’t work, stress levels increase, thus distracting salespeople from their main objectives. Only 40% of sales reps are satisfied with their CRM technology so it’s understandable that 50% of salespeople don’t bother using new CRM technology when it’s presented to them. But it’s important to understand how to use new technology in order to improve sales tactics. It has been projected that by 2020, North America will house over 6 million inside and outside salespeople. This market growth will bring about a surge in new sales technologies. In order to stay ahead of the game, it’s imperative to know the best practices on how to adapt to them. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


The Best B2B Shopping Experience
Provided by: Whereoware

Case Study: The relationship between Sullivans and digital agency Whereoware began in 2007 with promotional email blasts, leading to a website redesign in 2010. Both the website and emails were successful, but the emails were sent infrequently and blasted to all customers, instead of targeting specific audience segments. Over time, the website had become dated and difficult to navigate. In 2014, Sullivans changed ownership and leadership, ushering in a concerted effort to update their marketing strategy and grow the business. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


Employee Development - The Simplicity Model
Provided by: Talent Plus

Clearly, selecting the right talent from the beginning is crucial and creating an engaging environment so that they want to stay is vital, but for the purposes of this article, we’d like to focus on the third element: “Creating development programs to help the best get better.” In terms of development, simple is better. Whether you’re looking to develop yourself or the members of your team, these three simple mobile, yet effective steps will take you further than any stagnant plan. Here’s Talent Plus’ three-step plan with the potential to increase employee productivity exponentially. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


Purchase Order Financing: The Alternative Financing Solution that Could be the Key to Growing Your Gift and Home Business
Provided by: Rosenthal & Rosenthal

Purchase Order Financing (or PO Financing) is a short-term transactional financing product that allows a business to fund the purchase of the required merchandise from its suppliers to fulfill known sales opportunities. A form of bridge financing that works alongside a business’ existing financing facility, a PO Finance company will purchase the inventory that you need to fulfill an order using letters of credit (LCs), cash or other forms of credit enhancement. This ensures that the supplier will begin production and release the required inventory so that you can complete the sales transaction. For a gift and home business looking to take advantage of new growth opportunities, PO Financing may be just the solution you’re looking for. Log into the Members Only section of the website and visit the Educational Resources section to access the full white paper.


Digital Educational Resources
(Webinars)


 The Customer Service Edge: Why Scientific Talent Assessments Are a Must
Presented by: Talent Plus

Great customer experience builds brand loyalty and expands your base. So, why not scientifically select the right people for the right roles to provide that great experience? All day, every day. Once you’ve selected these talented people, create a culture of engagement in your organization that keeps your top performers and increases your repeat customers. Log into the Members Only section of the website and visit the Educational Resources section to watch the full webinar.


Simple Steps for Financing Your Future
Presented by: Rosenthal & Rosenthal

Learn how to build a solid financial foundation for your growing gift and home business. Don’t let seasonality or large, unexpected orders knock you off course. From creating better cash flow to identifying the right financing solutions to thinking about how to balance growth with a need for capital, learn how to master the tips and tricks of the trade that drive growth and help you succeed. Log into the Members Only section of the website and visit the Educational Resources section to watch the full webinar.


Wow Buyers: Prep Tips for Tradeshow Success
Presented by: Las Vegas Market

Perfect your tradeshow presentation to buyers, designers, and other industry influencers. Learn industry secrets, stand out above your competition, and become that new, unique find for buyers to add to their product mix. Learn merchandising tips, attract new customers, and turn them into loyal buyers. The tradeshow business is evolving; join us to learn how to stay successful. Log into the Members Only section of the website and visit the Educational Resources section to watch the full webinar.