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GHTA is a partner of The Gift & Home Channel, a Web/TV learning channel that was launched in September 2007 and helps independent retailers succeed in business.
GHTA is involved in the development of retailer to retailer content segments focused on the metrics of running a successful business. Subjects such as how to buy, visual merchandising, store promotion, associate training, store design, financial management and inventory control were chosen by GHTA as the first segments to be covered.
All of these subjects have been developed into multi-segment short burst learning videos by GHTA's Retail Advertising Board and are branded with the GHTA logo. As the channel develops, we expect that GHTA will continue to play a major role in developing content focused on the operations of a successful store.
We encourage our sales agengy members to promote their involvement with the Channel and to introduce the channel to their retailers in their day-to-day sales calls, in emails and in other correspondence with retailers.
We encourage our supplier members to become sponsors of the GHTA-branded learning segments or to participate in the Channel's category sponsorship programming, which is designed to assist retailers in becoming better "storytellers" for their categories, as well as provide retailers with display and merchandising ideas to grow those categories.
The Gift and home Channel is a major contributor to our mission of protecting and growing the independent retailer.
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