The Institute for Professional Advancement, the educational subsidiary of MRERF, has established a partnership with the Canadian Professional Sales Association to bring the CSP sales designation, established in Canada in 1994, to the United States. The CSP marks a sales professional as possessing expert sales competencies and a thorough commitment to professional development and self-improvement.
Companies with CSP-certified sales personnel enjoy a measurable performance benchmark, set a hiring standard for new staff, increase their credibility with customers and principals, differentiate themselves from competition, and decrease sales staff turnover.
To qualify for certification, candidates must have completed more than 40 hours of sales related education within the last seven years; or may fulfill the educational requirements by attending IPA's Skills for Sales Success seminar. There is a requirement for two years of practical work experience, and the candidate must agree to abide by the CSP Code of Ethics. All candidates must pass an oral examination; and those with fewer than five years of direct sales experience must also pass a written exam.